Printing and advertising workshop
[Translate to English:] Headline
In 1925, Walter Gropius appointed Herbert Bayer as junior master of the recently established printing and advertising workshop in Dessau. Bayer dedicated himself to the design of new types of lettering, their practical application and the general issues of modern advertising with its technical, economic and psychological aspects. In terms of typography, Bayer made use of the simplest geometric elements. His goal was the standardisation of communication processes and the development of a uniform typographic presence for the Bauhaus. The workshop’s first products included the ‘Catalogue of samples’, which advertised selected Bauhaus products. The work of the printing and advertising workshop led to the reform of the typeface at the Bauhaus Dessau. Its most visible expression was the use of lower case letters.
Under the direction of Hannes Meyer, Joost Schmidt became head of the advertising workshop, shifting its emphasis to exhibition design. In 1929, the newly established photography workshop directed by the photographer Walter Peterhans was incorporated into the advertising workshop as were the classes in sculpture and typography. The advertising workshop at the Bauhaus Berlin, which only existed for a short time under the third director Ludwig Mies van the Rohe, was led by Walter Peterhans.
Advertising Brochure 'der bauhaustapete gehört die zukunft'
The cover of the catalogue for the Bauhaus wallpapers presents itself as a mixture of photographic and typographic elements.
Cover of the Bauhaus Exhibition Catalogue
The catalogue for the 1923 exhibition was the first large publication to present the Bauhaus’s output and endeavours.
You Need the Bauhaus
Grete Reichardt’s collage 'you need the bauhaus' from 1928 transports a critique towards the loss of experimental freedom in the weavery in favour of industrial productions.
Catalogue of Designs
In 1925 the Bauhaus compiled the Catalogue of Designs in order to promote selected products from the Bauhaus workshops to prospective buyers. Sales and distribution were to be taken over by the newly founded Bauhaus GmbH.
Design for Trade Fair Stand of a Toothpaste Producer
While still a student, Herbert Bayer designed this collage for the multimedia trade fair stand of a toothpaste manufacturer in 1924.
Dessau (On the Ground of Old Culture)
For a prospectus, Schmidt combined pictures of characteristic features of the city Dessau with various typefaces to create a kind of typophoto: An airplane of the Junkers company circles above an aerial picture of Dessau and carries the city’s name into the world.
From 1925 to 1930, Gropius and Moholy-Nagy were responsible for the publication of 14 Bauhaus books.
Bauhaus Advertisement 'bauhaus tapeten' no. 5
Versions of this advertisement were produced with the typewritten text on different backgrounds.