Design for Trade Fair Stand of a Toothpaste Producer

Herbert Bayer, 1924

The Harvard University Art Museums/ Busch-Reisinger Museum / © VG Bild-Kunst, Bonn 2017
Design for Trade Fair Stand of a Toothpaste Producer, author: Herbert Bayer, 1924

While still a student, the Bauhaus junior master and advertising graphic designer Herbert Bayer designed this collage for the multimedia trade fair stand of a toothpaste manufacturer in 1924. In addition to the use of a photograph, both the loudspeaker and the smoke from the roof demonstrate the multimedia aspect of the dissemination of this advert for the brand 'Regina'.

  1. Literature:
  2. Baumhoff, Anja (2009): Der Wille zur Werbung. Ein früher Entwurf von Herbert Bayer, in: Modell Bauhaus, hg. v.Bauhaus-Archiv / Museum für Gestaltungg, Stiftung Bauhaus Dessau und Klassik Stiftung Weimar, Ostfildern, S. 177ff.
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