We use cookies

You can withdraw your consent at any time.

The Bauhaus Cooperation uses cookies to offer you the best possible website experience. These include cookies that are necessary for the operation of the site (functional cookies) as well as those that are only used for anonymous statistical purposes.

Click on "Accept all" to accept all cookies. You can change and withdraw your consent at any time. To do this, you can use the "Change cookie settings" button at the end of the page. Functional cookies will continue to run even without your consent.

If you would like to adjust the cookies used, you can access the settings using the "Select" button.

You can find more information at Privacy or the Imprint.

You are reading: "Design for Trade Fair Stand of a Toothpaste Producer"

Search form

Search

Design for Trade Fair Stand of a Toothpaste Producer

Herbert Bayer, 1924

The Harvard University Art Museums/ Busch-Reisinger Museum / © VG Bild-Kunst, Bonn 2017
Design for Trade Fair Stand of a Toothpaste Producer, author: Herbert Bayer, 1924

While still a student, the Bauhaus junior master and advertising graphic designer Herbert Bayer designed this collage for the multimedia trade fair stand of a toothpaste manufacturer in 1924. In addition to the use of a photograph, both the loudspeaker and the smoke from the roof demonstrate the multimedia aspect of the dissemination of this advert for the brand 'Regina'.

  1. Literature:
  2. Baumhoff, Anja (2009): Der Wille zur Werbung. Ein früher Entwurf von Herbert Bayer, in: Modell Bauhaus, hg. v.Bauhaus-Archiv / Museum für Gestaltungg, Stiftung Bauhaus Dessau und Klassik Stiftung Weimar, Ostfildern, S. 177ff.
To the top