From Gutenberg to the New Typography

photo: Martina Pipprich, 2012. © Gutenberg-Museum
Media facade of the Gutenberg Museum, Mainz


Bauhaus members such as Herbert Bayer, László Moholy-Nagy, Josef Albers and Joost Schmidt revolutionized graphic design and communications design with the ‘New Typography’ or ‘Elementary Typography’ and had a shaping influence on the field throughout the world – from advertising to poster design, newspaper design, book design, and even corporate design for international brands. These designers created the ‘International Style’ of ‘modernism’, which still lives on today as the ‘Bauhaus style’. Its sans serif fonts in particular came to epitomize modernism in the United States as well, where they had a lasting stylistic influence on subsequent generations. To coincide with the Bauhaus centenary in 2019, the renowned Gutenberg Museum in Mainz will be devoting a comprehensive special exhibition on typography with an accompanying publication on the influence of the Bauhaus in the field of printing, typographic art, and poster art.


Logo of the special exhibition "MovingTypes", 2012.


The state of Rhineland-Palatinate will also be presenting materials on the achievements of the New Architecture (Neues Bauen). One example of this philosophy of architecture in the wake of the Bauhaus is provided by Ludwigshafen’s municipal housing, in which the focus was on the connection between modern architecture and sociopolitical concerns.


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